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Senior Product Marketing Manager, Oncology
Not specifiedFull-timeProduct MarketingPharmaceuticals
Lead the brand lifecycle and marketing strategy for an oncology product in Israel. Develop and execute brand plans, translate market and customer insights into action, and coordinate implementation with cross-functional teams.
Responsibilities
- Develop, update, and execute brand plans to support market-share and profitability targets.
- Use segmentation, SWOT, competitor analysis, market data, and customer insights to shape strategy and operational plans.
- Lead marketing activities for assigned products, including multichannel and digital initiatives, social media, inside sales, and distribution strategy.
- Own product marketing materials and communications; drive marketing programs and implement changes.
- Coordinate brand strategy and execution with sales, medical, regulatory, diagnostic, and market access teams.
- Work with field teams to support execution across Israel, gather feedback, and address issues through field visits.
- Build relationships with opinion leaders and maintain communication with global brand and marketing teams.
Requirements
- At least 2 years of pharmaceutical product management experience, ideally in oncology; breast oncology experience is an advantage.
- Bachelor's degree in a life science field.
- Strong scientific knowledge and analytical skills.
- Ability to set product vision, lead cross-functional collaboration, and adapt quickly to change.
- Strong customer relationship-building skills, including with key opinion leaders.
- Excellent communication and presentation skills.
- Very good written and spoken English.
Nice to have
- Previous oncology experience.
- A master's degree in life sciences or business administration.