A
Senior Product Marketing Manager
Not specifiedFull-timeProduct MarketingCybersecurityEnterprise Software
A hands-on product marketer will lead positioning, launches, content, analyst relations, market intelligence and organic social for complex B2B products. The role partners with Product, Sales, Customer Success, customers and analysts, and uses AI tools and workflows to improve marketing execution.
Responsibilities
- Own positioning and messaging for products, capabilities, solutions and launches.
- Develop product stories and support launches through ongoing adoption.
- Track competitors and market developments, sharing actionable insights with Sales, Product and Marketing.
- Manage analyst relationships, briefings, submissions and inquiries.
- Own content strategy and editorial planning; create and repurpose thought leadership, blogs, customer stories, guides, reports and launch content.
- Keep website messaging aligned with product positioning and market direction.
- Manage organic social, particularly LinkedIn, and experiment with content formats and topics.
- Use AI tools, agents, automation and new workflows to improve marketing and content execution.
Requirements
- Experience in product marketing, content, or a combined role.
- Experience in cybersecurity, GRC, or another complex technical B2B market.
- Excellent writing and storytelling skills.
- Ability to explain B2B product capabilities as customer value.
- Experience creating content across formats and channels.
- Comfort working with Product, Sales, customers, analysts and senior leaders.
- Hands-on experience experimenting with AI tools, automation and agents.
- Ability to own projects from concept through execution.