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Senior Director of Product Marketing
HybridFull-timeProduct MarketingHR Software
Lead and scale product marketing for a global people platform, shaping portfolio strategy, positioning, launches, and commercialization while connecting market insight to product decisions and measurable growth.
Responsibilities
- Lead and scale the product marketing organization, team, and operating model
- Own platform and portfolio positioning, differentiation, and messaging
- Build scalable product launch and commercialization processes
- Bring market, buyer, competitive, and commercial insight into product strategy and roadmap decisions
- Lead marketing for strategic innovations from product vision through positioning and commercial execution
- Develop solution marketing across segments, personas, regions, and use cases
- Establish customer and market feedback loops to inform product priorities and identify portfolio gaps
- Partner across marketing, sales, customer success, and revenue teams to improve commercial outcomes
- Develop product knowledge and AI-ready knowledge approaches with Product Education
- Coach and develop team members and represent product marketing with senior leaders
Requirements
- 12+ years of B2B SaaS marketing experience, with substantial product marketing expertise
- At least 5 years leading high-performing teams
- Senior Director, VP, or equivalent product marketing leadership experience
- Experience scaling a high-growth company toward late-stage, IPO, or public-company maturity
- Expertise in market and customer insight, positioning, messaging, launches, portfolio strategy, competitive differentiation, commercialization, and sales enablement
- Track record of partnering with product and technology executives to influence strategy and roadmaps
- Experience marketing a platform or multi-product portfolio
- Ability to connect marketing priorities to pipeline, revenue, adoption, and customer growth
- Experience scaling product marketing organizations, processes, and operating models
- Executive communication and cross-functional stakeholder influence
- Hands-on leadership and ability to work across global teams
Nice to have
- Experience with enterprise or mid-market SaaS
- AI or platform marketing experience
- HCM or HR technology experience
Benefits
- Competitive compensation and company share options
- ₪1,000 monthly meal card
- Private health insurance and wellness benefits
- Paid time off, additional parental leave, and company-wide days off
- Hybrid work, home-office stipend, and transportation allowance
- Temporary work-from-anywhere option after six months
- Professional development and company events