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Product Marketing Manager

OnTarget Communications·Israel·enhe

HybridFull-timeProduct MarketingEnterprise Software

Own positioning, messaging, go-to-market strategy, and sales enablement for a portfolio of software solutions. Work with Product, Sales, Marketing, and partners to support differentiation and successful launches. Hybrid role based in Central Israel, with four days per week in the office.

Responsibilities

Define positioning and messaging for industries and buyer personas.
Develop business-impact-focused value propositions and translate product capabilities into clear messaging.
Lead go-to-market plans for launches and major product updates.
Create sales and partner enablement materials, including presentations, battlecards, and ROI content.
Conduct competitive analysis and support market differentiation.
Develop narratives for analysts.
Gather customer insights and create customer success stories.

Requirements

At least 3 years of product marketing experience in B2B SaaS or enterprise software.
Experience owning messaging and go-to-market for complex products.
Strong storytelling and communication skills.
Hands-on experience with sales enablement and competitive positioning.
Fluent English and Hebrew.

Nice to have

Global go-to-market experience.

Relevance

More opportunities

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