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Senior Product Marketing Manager
Not specifiedFull-timeProduct MarketingCybersecurity
Own technical product marketing for enterprise cybersecurity solutions, translating complex architectures into differentiated positioning and clear business value. Partner with Product, Engineering, Sales, and Marketing teams. The role is ideally based in Israel; candidates based in Charlotte may be
Responsibilities
- Own positioning, messaging, and differentiation for security solutions and capabilities.
- Translate technical architectures and innovations into customer-facing value propositions, presentations, demonstrations, and solution narratives.
- Develop competitive positioning, battlecards, objection handling, and sales materials for complex enterprise deals.
- Engage customers, prospects, and field teams to understand buying criteria, objections, and competitive dynamics.
- Lead go-to-market planning and execution for launches and product enhancements, including buyer personas, use cases, and sales readiness.
- Use customer insights, competitive analysis, and market trends to inform market strategy.
- Partner on technically credible content, campaigns, public relations, analyst relations, webinars, and thought leadership.
Requirements
- At least 7 years in product marketing, product management, sales engineering, solutions architecture, or a related technical go-to-market role.
- Strong expertise in AI security and/or identity security, including architectures, technologies, and enterprise use cases.
- Ability to connect technical capabilities to business outcomes such as risk reduction, operational efficiency, and business continuity.
- Understanding of enterprise security architectures and security team challenges.
- Experience with product positioning, competitive intelligence, sales enablement, and product launches.
- Excellent writing, storytelling, and presentation skills.
- Ability to collaborate across Product, Engineering, Sales, and Marketing and take ownership in a fast-moving organization.
Nice to have
- Prior experience as a Sales Engineer, Solutions Architect, or Product Manager, preferably in enterprise cybersecurity.
- Experience with network, identity, Zero Trust, cloud, or endpoint security.
- Familiarity with Active Directory, Entra ID, IAM, PAM, network segmentation, enterprise networking, cloud infrastructure, or Kubernetes.
- Understanding of AI agents, agentic architectures, and AI security risks.
- Experience working with CISOs, security architects, enterprise sales teams, and cybersecurity vendors.