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Senior Product Marketing Manager
On-siteFull-timeProduct MarketingCybersecurity
Own go-to-market strategy and execution for cybersecurity product releases. Work closely with product, R&D, sales, sales engineering, and customer success to shape messaging, equip sellers, and support customer adoption. This is a full-time, office-based role in Tel Aviv-Yafo, reporting to a US- and
Responsibilities
- Own go-to-market planning and execution for product releases, including launch messaging, content, sales training, and customer communications.
- Participate in roadmap discussions and maintain a regular release communications cadence.
- Test product features and validate claims in the product and demo environments.
- Develop product positioning, messaging, web pages, solution briefs, technical one-pagers, and demo narratives.
- Prepare analyst briefings on product direction and roadmap.
- Track competitors and create battlecards, talk tracks, sales decks, and enablement for sales teams and channel partners.
- Support competitive deals and conduct win/loss analysis to inform messaging and the roadmap.
- Define and validate technical proof points using product data and customer input.
- Partner with customer success to increase adoption of new product capabilities.
Requirements
- At least 7 years of product marketing experience, including successful launches.
- At least 2 years in cybersecurity or another technical enterprise market preferred.
- Ability to understand technical specifications, test products, and communicate effectively with engineers.
- Experience working closely with product management and R&D, with sound judgment about launch priorities.
- Strong English writing skills and ability to translate technical capabilities into clear messaging.
- Strong ownership and follow-through, including collaboration across time zones.
Nice to have
- Experience marketing attack surface management, exposure management, vulnerability management, or cloud security products.
- Hands-on security experience in security engineering, SOC, penetration testing, or sales engineering.
- Analyst relations experience.