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Product Marketing Manager, GTM Content
Not specifiedFull-timeProduct MarketingEnterprise Software
Create clear, differentiated go-to-market content for a B2B technology company. Partner with product marketing, demand generation, and sales enablement to deliver strategically aligned assets, typically within five business days.
Responsibilities
- Create solution briefs, persona one-pagers, email copy, landing pages, case studies, campaign content, and sales and partner enablement assets.
- Adapt messaging to buyer roles, solution areas, and funnel stages.
- Translate complex product capabilities into clear, compelling, conversion-oriented narratives.
- Collaborate with product marketing on messaging frameworks and support demand generation and sales enablement.
- Maintain content accuracy, quality, and brand consistency while using templates and frameworks to increase production speed.
Requirements
- At least 4 years of experience in content marketing, go-to-market, product marketing, or a related field.
- Track record producing high-velocity B2B marketing content.
- Strong writing, editing, and storytelling skills with attention to detail.
- Understanding of buyer journeys and persona-specific messaging.
- Ability to manage multiple projects with quick turnarounds.
Nice to have
- Familiarity with SaaS, B2B technology, or revenue operations markets.
Benefits
- Opportunity to shape buyer-facing narratives and go-to-market execution in a fast-paced, creative environment.