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Senior Product Marketing Manager
HybridFull-timeProduct MarketingFinTech
Lead product marketing across a global financial platform, translating customer, product, and market insight into differentiated messaging, go-to-market strategies, and measurable adoption. Work cross-functionally with Product, Growth, Marketing, Sales, Customer Success, and regional teams in a full
Responsibilities
- Develop customer, product, and market expertise using research, customer interactions, performance data, and field feedback.
- Create differentiated positioning, value propositions, use cases, proof points, and messaging frameworks for relevant audiences and regions.
- Develop launch, adoption, expansion, and retention strategies; define audiences, customer needs, desired outcomes, and success measures.
- Map customer journeys and work with channel owners to activate strategies across product, website, lifecycle communications, and human touchpoints.
- Create reusable briefs, playbooks, sales and customer success enablement, competitive guidance, and content frameworks.
- Build and improve AI-enabled workflows, tools, agents, and knowledge systems for research, product knowledge, messaging, and enablement; validate accuracy and share effective practices.
- Align cross-functional partners, measure outcomes using adoption, revenue, and qualitative signals, and apply findings to future product narratives and plans.
Requirements
- At least 8 years of marketing experience, including substantial product marketing work on positioning, messaging, and go-to-market for complex products or platforms.
- Experience developing customer and persona expertise and using customer, market, and competitive evidence to inform product or go-to-market recommendations.
- Ability to own work from customer insight through strategy and enablement, understand complex products, map customer journeys, and create clear content.
- Practical generative AI and automation experience, with examples of workflows, tools, or knowledge systems built or materially improved; ability to validate outputs and maintain quality and source integrity.
- Excellent written and verbal communication, analytical problem-solving, and ability to align senior and cross-functional partners.
Nice to have
- Experience in fintech, payments, SaaS, or another multi-product technology business.
- Experience with international payments, cross-border businesses, financial products for businesses, multiple regions, or lifecycle adoption across digital and human channels.