Head of Influencer Marketing
Own the launch and growth of a new B2B influencer marketing solution, from product development and customer validation to go-to-market and revenue.
Responsibilities
- Own the initiative end to end, including product, go-to-market, and revenue targets
- Acquire the first paying customers and prioritize subsequent development
- Validate customer needs through interviews and hands-on product use
- Coordinate with stakeholders to ship and maintain the product
Requirements
- Track record taking a product from concept to paying customers, ideally in B2B SaaS
- Commercial judgment and experience owning revenue and go-to-market outcomes
- Strong product judgment and ability to guide a small team
- Comfort working autonomously amid ambiguity and rapid iteration
Nice to have
- Experience in influencer, creator, or advocacy marketing
- Experience building AI-native products