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Senior Product Marketing Manager

Astelia·Tel Aviv, Israel·en
Not specifiedNot specifiedProduct MarketingCybersecurity

A cybersecurity startup is seeking a hands-on senior product marketing individual contributor to shape its market narrative and support launches, sales, and partner teams.

Responsibilities

  • Own company positioning, narrative, and differentiation across customer personas
  • Translate technical capabilities into clear, accurate value propositions
  • Lead market and competitive research and equip sales teams with market insights
  • Create thought leadership content, including articles and founder-bylined pieces
  • Develop sales and partner enablement materials, including pitch narratives, battle cards, objection handling, and proof-of-value assets
  • Lead product launches and create solution briefs and website copy
  • Use AI to support research, content creation, and enablement

Requirements

  • At least 6 years of B2B product marketing experience, including at least 3 years in cybersecurity
  • Startup experience
  • Technical depth to communicate with security architects and business leaders
  • Native-level written and spoken English
  • Experience creating positioning adopted by sales teams in competitive markets
  • Ability to plan and deliver marketing assets hands-on
  • Effective use of AI in research, content, and enablement, with sound professional judgment

Nice to have

  • Experience in exposure management or vulnerability management

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