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Product Marketing Manager
·Israel
Not specifiedFull-timeProduct MarketingAdTech
Highly strategic role owning go-to-market strategy, product positioning, and messaging for ad security products. Collaborate with Product, Marketing, and Sales to launch products and create sales enablement materials. Analyze market trends and competitive landscape to influence product direction.
Responsibilities
- Develop and refine product positioning, messaging, and value propositions across the portfolio
- Lead go-to-market strategy and execution for new products, features, and major releases
- Monitor market trends, customer needs, and competitive landscape in the ad security and digital advertising ecosystem
- Conduct market, customer, and competitive research to inform product strategy and roadmap
- Serve as the voice of the customer, bringing market insights into product discussions
- Create sales enablement materials including presentations, one-pagers, battlecards, case studies, and competitive analyses
- Collaborate with Marketing on campaigns, content, and launch activities to drive awareness and demand
- Support Sales on strategic opportunities, customer presentations, and competitive deals
- Measure product launch success and continuously refine positioning based on feedback
Requirements
- 5+ years in Product Marketing, Product Management, or similar go-to-market role in B2B technology
- Proven experience marketing complex technical products
- Experience marketing to US audiences
- Exceptional written, verbal, and presentation skills in English
- Proven ability to develop product positioning, messaging, and go-to-market strategies for technical products
- Strong analytical skills with experience in market research, competitive analysis, and identifying market opportunities
- Experience working cross-functionally with Product, Marketing, Sales, and Customer Success
- Self-motivated, proactive, and comfortable taking ownership in a fast-paced environment
Nice to have
- Familiarity with the digital advertising or ad tech ecosystem
- Experience with cybersecurity or similar deep-tech products