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Product Marketing Leader
·Israel
On-siteFull-timeProduct MarketingInsurance
Join an AI-first insurance company as a Product Marketing Leader. Own product positioning, messaging, and go-to-market strategy, translating product value into compelling customer narratives. Drive research, launch execution, and cross-functional collaboration to enhance conversion and adoption.
Responsibilities
- Own positioning and messaging for new products, features, and strategic initiatives, defining what is new, why it matters, and why now.
- Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments.
- Shape launch narratives end-to-end, from early go-to-market alignment with product teams through post-launch optimization.
- Lead qualitative and quantitative customer research to uncover motivations, needs, and objections, and use insights to sharpen messaging.
- Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels for consistent product storytelling.
- Improve conversion and feature adoption by continuously testing, measuring, and refining value communication.
- Reduce go-to-market friction by embedding messaging strategy early in the product development process.
- Partner with leadership and cross-functional teams to shape go-to-market strategy and strengthen customer-facing communication.
Requirements
- 7+ years of experience in product marketing, ideally in a product-led environment.
- Proven ability to own positioning and messaging for products and features, not just execute against an existing strategy.
- Strong track record of leading or heavily contributing to product launches, from narrative and go-to-market planning through launch performance and iteration.
- Strong customer research capabilities, with experience using qualitative and quantitative insights to shape positioning and messaging.
- Demonstrated impact on conversion, adoption, or product understanding, with a data-informed approach to measuring messaging effectiveness.
- Excellent cross-functional partnership skills, with experience working closely with Product, Growth, Design, and Marketing teams.
- Ability to work from the office most days of the week.