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Lead Product Marketing Manager, Growth and Monetization
·Israel
HybridFull-timeProduct MarketingEnterprise Software
Own the mid-funnel user journey, pricing, packaging, monetization, adoption, and retention strategy for a B2B SaaS platform. Partner with product, sales, marketing, and executive teams to deliver growth initiatives across the customer lifecycle. This hybrid role is based in Tel Aviv, with three days
Responsibilities
- Own the mid-funnel strategy from signup and first purchase through upgrades, feature adoption, expansion, and win-back
- Define pricing architecture, product tiers, feature limits, and packaging decisions
- Use data and willingness-to-pay analysis to evaluate pricing and packaging hypotheses
- Design product journeys and lifecycle communications across in-app messaging, email, and product touchpoints
- Lead feature releases and go-to-market initiatives, including creative briefing, sales enablement, and impact measurement
- Drive monetization, conversion, adoption, and retention improvements
- Align product managers, sales, marketing, and executives around growth priorities
- Develop pricing logic and lifecycle playbooks that improve funnel performance
Requirements
- 4+ years of experience across product, product marketing, growth, or strategy
- Experience with monetization, pricing, user lifecycles, and direct commercial accountability
- Background in B2B SaaS, usage-based B2C, or AI-native platforms
- Hands-on ownership of pricing and packaging, including tiering, willingness-to-pay analysis, consumption limits, and value-based packaging
- Proven ownership of end-to-end product launches, from audience and messaging definition through measurement
- Fluency in CRM data, marketing automation, lead routing, MQL definitions, sales metrics, and AI-agent workflows
- Experience using AI-powered tools and workflows
- Strong persuasive communication and cross-functional influence without direct authority
Nice to have
- Hands-on experience building AI agents for go-to-market or marketing use cases
- Generalist mindset and ability to learn quickly
- Familiarity with Braze, Amplitude, Databricks, Tableau, and Salesforce