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Developer Marketing Manager
·Israel
RemoteFull-timeProduct MarketingFinTech
Join a fintech infrastructure company to lead developer marketing for an API platform that enables builders to create financial products. This hands-on role focuses on driving adoption through technical content, community engagement, product launches, and growth experiments, working closely with product and development teams.
Responsibilities
- Define and execute the developer marketing strategy for the API platform.
- Identify and engage key developer, founder, and product builder audiences.
- Plan and execute product, feature, and community launches.
- Create tutorials, demos, templates, guides, videos, and use cases.
- Build programs across GitHub, Hacker News, Reddit, X, LinkedIn, and developer communities.
- Develop relationships with developers, creators, technical influencers, and community leaders.
- Organize hackathons, workshops, meetups, build challenges, and live build sessions.
- Collaborate with Product and Development to improve messaging, onboarding, and activation.
- Identify friction points and improve time-to-first-build.
- Build growth loops that encourage users to return, share, publish, and invite others.
- Use AI daily for research, content creation, campaign development, and analysis.
- Measure success through acquisition, activation, builds created, retention, sharing, community growth, and product adoption.
Requirements
- Experience in developer marketing, developer growth, technical product marketing, Developer Relations, community-led growth, or product-led growth.
- Experience marketing APIs, developer tools, infrastructure, platforms, cloud products, fintech products, or technical software.
- Strong understanding of developer audiences and technical adoption journeys.
- Experience with product launches and technical content.
- Experience working directly with Product and Development teams.
- Understanding of product funnels, activation, retention, and adoption.
- Ability to explain complex technical capabilities clearly and credibly.
- Strong English writing, communication, and presentation skills.
- Practical experience using AI tools as part of daily work.
- Highly creative, curious, energetic, and hands-on approach.
- Ability to work independently without relying on a large team.
Nice to have
- Experience in developer tools, API platforms, cloud infrastructure, AI platforms, low-code or no-code, open source, fintech infrastructure, payments APIs, embedded finance, or PLG.
- Technical background is valuable but not required.
Benefits
- Remote work within EMEA.
- Full-time position.
- Travel may include Israel, developer events, conferences, hackathons, and community activities.
- Reports directly to the Founder and CEO.