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User Acquisition Manager
·Israel
HybridFull-timePerformance MarketingInsurTech
Seeking a User Acquisition Manager to own paid social acquisition, optimize budgets, drive growth through creative strategy, analyze funnels, and lead experimentation. Requires 5+ years in paid social, Meta/TikTok Ads expertise, and strong analytical skills.
Responsibilities
- Own paid social performance and manage multi-million-dollar budgets.
- Drive growth by optimizing targeting, bidding, creative, landing pages, and audience strategy.
- Conduct full-funnel analysis to deliver insights and recommendations.
- Develop expertise in customer behavior, attribution, incrementality, and acquisition economics.
- Collaborate with cross-functional teams and present data-driven recommendations to leadership.
- Leverage AI and emerging tools to accelerate learning and experimentation.
Requirements
- 5+ years experience managing paid social acquisition at scale; deep expertise in Meta Ads Manager and TikTok Ads.
- Proven track record in structured experimentation, landing page optimization, creative strategy, and performance-driven growth.
- Strong grasp of acquisition funnels, conversion optimization, attribution, incrementality, and performance measurement.
- Excellent presentation and data-driven storytelling skills; ability to influence stakeholders.
- Experience working closely with analytics, creative, and web teams.
- Proactive, outcome-oriented, curious about customer behavior, eager to adopt AI.
Nice to have
- Rare hybrid thinker connecting data with creative storytelling.
- High-ownership, proactive, focused on measurable business impact.
- Curious about customer behavior, comfortable challenging conventional thinking.
- Excellent communicator aligning cross-functional teams and influencing leadership.
- Excited by continuous learning, rapid experimentation, AI, and emerging technologies.
- Supportive partner elevating team members.