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User Acquisition Manager
Not specifiedFull-timePerformance MarketingDigital Health
Own paid growth campaigns for a telemedicine company serving patients across Europe. Manage substantial budgets, analyze performance, and improve acquisition and customer value through ongoing testing and cross-functional work.
Responsibilities
- Plan, launch, and manage paid campaigns across Native, Adult, and new channels
- Allocate and scale campaign budgets while pursuing CPA and ROAS targets
- Work with Product and BI to improve conversion, first orders, repeat purchases, subscriptions, and lifetime value
- Analyze performance using internal BI and analytics tools, and turn insights into action
- Run ongoing tests of creatives, audiences, landing pages, and funnels
- Write ad copy and landing-page messaging, and collaborate with Design and Content on creative development
- Use AI tools to support research, ideation, automation, and reporting
- Track advertising platform changes, market trends, and health-product advertising rules
Requirements
- Two or more years of hands-on user acquisition or performance marketing experience in a B2C or high-growth company
- Experience managing growth channels and meaningful budgets
- Strong understanding of CPA, ROAS, funnels, cohorts, retention, and lifetime value
- Analytical ability to turn performance data into actions
- Strong marketing and creative skills, including writing copy and shaping advertisements
- Comfort using AI tools for research, creative ideation, automation, or reporting
- Excellent written and spoken English
Nice to have
- Experience with Native, Adult, or other traffic sources
- Experience in telemedicine, healthcare, e-commerce, or subscription products
- Experience with Binom, Keitaro, or other tracking and attribution tools
- German language skills
Benefits
- Ownership of significant budgets and direct impact on business growth
- Close collaboration with Product, Design, BI, and leadership
- Fast-moving environment with a focus on healthcare access