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Growth Marketing Manager
Not specifiedFull-timePerformance MarketingMedical Devices
Own consumer growth marketing for a company bringing brain-training wearable technology from elite sports to consumers. This hands-on role reports to the CEO and covers acquisition, conversion, messaging, and sales enablement.
Responsibilities
- Own the B2C funnel from first click through purchase, including landing pages, email nurture, and conversion optimization
- Manage paid acquisition budgets and a weekly testing calendar in coordination with a campaign advisor
- Brief, produce, test, and evaluate marketing creative
- Report on acquisition cost, conversion, and revenue
- Turn club and clinical partnerships into case studies, content, and co-marketing activities
- Create sales decks, one-pagers, and prospect resources with the sales team
- Develop clear product and science messaging for consumers, athletes, and clinicians, and maintain brand consistency
- Manage athlete and creator partnerships, including talent selection, agreements, and content
- Support website, social, PR, and event activity where it contributes to growth
- Coordinate marketing calendars, briefs, vendors, freelancers, budgets, and reporting
Requirements
- 4–6 years of marketing experience, including at least 2 years personally owning a B2C or direct-to-consumer funnel
- Hands-on experience with paid social, landing pages, email, CRM tools, and analytics
- Ability to interpret performance data and use it to prioritize tests
- Clear English writing and strong judgment on tone and credibility
- Experience managing freelancers and external specialists
Nice to have
- Experience in sports, health technology, wearables, or consumer subscriptions
- Interest in brain science and performance
Benefits
- Work directly with the CEO and founding team
- Build a new consumer growth function with visible impact