O
Head of User Acquisition
RemoteNot specifiedPerformance MarketingVideo Games
Own user acquisition strategy, budgets, and campaign execution across a portfolio of mobile games. Lead one UA Manager and partner with ASO, Creative, Product, Analytics, and Finance teams to drive profitable growth.
Responsibilities
- Develop and execute acquisition strategies across at least three products, from prototyping and soft launch through scaling
- Launch, manage, and optimize campaigns across paid, programmatic, rewarded, and incentivized channels
- Own acquisition and marketing budgets, forecast spend, and allocate investment according to product priorities and expected returns
- Analyze campaign and cohort performance using ROAS, LTV, and ROI to prioritize tests and make scaling decisions
- Manage and mentor one UA Manager, setting priorities and supporting their development
- Manage advertising network and acquisition partner relationships, improve performance, and explore new traffic sources
- Coordinate with ASO and Creative teams on store optimization, creative production, and campaign plans
- Build creative testing frameworks and translate results into hypotheses and production priorities
- Work with Product, Analytics, and Finance on launches, LiveOps, attribution, and acquisition economics
- Present UA, ASO, and creative performance reports to the founders, including results, risks, and recommended actions
- Agree on follow-up actions with teams and track progress against shared priorities
Requirements
- Hands-on mobile game user acquisition experience and a track record of scaling campaigns
- Strong understanding of free-to-play economics
- Practical experience with AppLovin, Meta, Google Ads, Apple Search Ads, programmatic platforms, and rewarded or incentivized channels
- Experience with mobile measurement partners such as AppsFlyer or Adjust and interpreting campaign and cohort data
- Ability to build cohort-based LTV and ROI models, forecast spending, and allocate budgets
- Experience with A/B testing, creative testing frameworks, attribution modeling, and incrementality measurement
- Understanding of SKAdNetwork, server-to-server tracking, and mobile acquisition privacy requirements
- Understanding of ASO and its relationship to paid acquisition and organic growth
- Experience leading UA specialists, coordinating across teams, and managing advertising network and acquisition partner relationships
- English sufficient to discuss campaign performance, present reports, and communicate with founders and international partners
Nice to have
- Experience with casual, merge, or puzzle games
- Experience across multiple products and stages, from prototyping and soft launch to scaling
Benefits
- Fully remote, B2B engagement
- Flexible start to the working day
- 20 days of annual leave
- Sick leave
- Learning and professional development budget
- Health and fitness budget
- Health insurance
- Potential to grow into a Chief Marketing Officer role