Performance Marketing Coordinator
Assist the digital manager in daily tasks, coordinate with digital and advertising agencies, analyze campaign performance using Google Analytics and ad platforms, and optimize for ROI. Translate business needs into effective briefs and drive continuous improvement.
Responsibilities
- Assist the digital manager in daily departmental tasks
- Work with digital and advertising agencies to create detailed briefs, track performance, and drive collaboration to achieve goals
- Analyze campaign performance using analytical tools such as Google Analytics and advertising platforms
- Identify issues, present recommendations, and propose next steps
- Generate insights from past and present data and convert them into actions for continuous improvement of ROI and campaign performance
Requirements
- Familiarity and experience with advertising platforms: Facebook, Google, Taboola, Outbrain, LinkedIn – mandatory
- Understanding of digital marketing language and ability to translate business needs into effective briefs for advertising agencies
- Proficiency in Office and Google Suite
- Team player with ability to work across interfaces inside and outside the company
Nice to have
- Experience in digital data analysis (Google Analytics, media analysis tools) – advantage