H
Marketing Analyst
·Israel
On-siteFull-timePerformance MarketingHealthTech
Analyze marketing and user acquisition performance across channels, build dashboards, and partner with cross-functional teams to optimize campaigns and acquisition funnels. Leverage SQL, advertising platforms, and analytics tools to drive data-driven decisions in a fast-paced digital health marketplace.
Responsibilities
- Analyse marketing and user acquisition performance across channels, campaigns, markets, and audiences
- Build and maintain dashboards, reports, and KPIs to support acquisition and marketing decisions
- Partner with User Acquisition and Performance Marketing teams to evaluate campaign performance and identify optimisation opportunities
- Analyse the acquisition journey from advertising exposure to first completed purchase
- Identify trends, bottlenecks, and growth opportunities across campaigns, landing pages, and conversion funnels
- Analyse traffic quality and explain changes in acquisition volume, cost, and conversion
- Evaluate the performance of channels, providers, campaigns, audiences, keywords, and creatives
- Support the design, monitoring, and analysis of acquisition tests and experiments
- Translate complex data into clear recommendations for cross-functional stakeholders
- Work with large datasets from multiple sources to ensure data accuracy and consistency
- Support strategic decision making through data analysis, forecasting, and performance monitoring
Requirements
- 2+ years of experience as a UA Analyst, Marketing Analyst, or in a similar analytical role
- Strong SQL skills and experience working with large datasets
- Experience with advertising platforms, attribution tools, Tableau, Mixpanel and GA4
- Experience in B2C and large-scale platforms
- Strong analytical thinking and problem-solving skills with a data-driven mindset
- Experience analysing acquisition funnels, campaign performance, traffic quality, and conversion metrics
- Good understanding of digital acquisition channels, attribution, and performance marketing metrics
- Excellent communication skills and ability to present insights to nontechnical stakeholders
- Experience working in cross-functional Agile environments
Nice to have
- Experience in ecommerce, health tech, or telemedicine companies