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Demand Generation Manager

·Israel

RemoteFull-timePerformance MarketingFinTech

Hands-on role building enterprise demand generation engine. Focus on multi-channel campaigns, account segmentation, and pipeline growth. Collaborate with sales to convert market intelligence into qualified opportunities and revenue.

Responsibilities

Build, segment, and prioritize a global universe of relevant Enterprise accounts
Identify business signals and buying triggers that create a reason to engage
Develop integrated demand generation programs across target audiences and channels
Create campaigns for CFOs, Treasurers, Controllers, Finance Directors, CEOs, and other senior decision-makers
Build content, webinars, executive events, and founder-led marketing programs
Develop demand through partners, professional networks, and relevant ecosystems
Work as one commercial team with Enterprise Sales and BDR
Support active opportunities with messaging, content, stakeholder engagement, and deal acceleration
Build nurture programs and convert active demand into qualified opportunities
Use AI daily for research, segmentation, signal detection, content, personalization, analysis, and optimization
Measure success through qualified meetings, opportunities, pipeline, conversion, deal progression, and revenue impact

Requirements

Experience in B2B demand generation, Enterprise marketing, growth marketing, field marketing, account-based demand, or a related role
Experience marketing complex technology, software, infrastructure, fintech, financial services, or Enterprise solutions
Experience working directly with Sales and BDR teams
Strong understanding of long and complex Enterprise buying processes
Experience building and executing multi-channel campaigns
Strong commercial thinking and the ability to connect marketing activity to pipeline
Strong English writing, communication, and presentation skills
Experience working with CRM, funnel, conversion, and pipeline metrics
Practical experience using AI tools as part of your daily work
A creative, energetic, hands-on approach and the ability to work independently

Nice to have

Experience in Enterprise SaaS, fintech, payments, financial infrastructure, treasury technology, FX, financial software
Marketing to CFO and Finance audiences

Demand Generation Manager

Responsibilities

Requirements

Nice to have

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