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CRM and Lifecycle Marketing Manager
·Israel
On-siteFull-timePerformance Marketing
Own customer lifecycle strategy and execution across email, SMS, push notifications, and newsletters. Use automation, analytics, experimentation, and cross-functional delivery to improve retention, repeat purchases, customer lifetime value, and engagement in a B2C environment.
Responsibilities
- Manage customer communications across email, SMS, push notifications, and newsletters
- Develop and execute lifecycle and retention strategies across the customer journey
- Build, monitor, and optimize trigger-based campaigns and automated customer journeys
- Create segmented marketing content and messaging aligned with brand voice and lifecycle stages
- Run A/B tests on messaging, timing, and segmentation
- Build and maintain CRM dashboards and analyze funnel and retention performance
- Support and evolve loyalty and referral programs
- Lead lifecycle initiatives with Product, Data, Creative, and Engineering teams
Requirements
- At least 3 years of experience in CRM, lifecycle, or retention marketing
- Hands-on experience with marketing automation platforms such as HubSpot, Braze, or Klaviyo
- Ability to create marketing content and messaging for email and CRM channels
- Experience analyzing funnels, retention metrics, and customer behavior
- Experience with reporting or analytics tools such as Tableau, Data Studio, or Mixpanel
- Bachelor’s degree in Marketing, Business, Industrial Engineering, or a related field
- High-level English proficiency
- Ability to work independently and advance projects in a fast-paced environment
- Ability to translate CRM strategy into practical, scalable implementation
- Strong cross-functional collaboration skills
Nice to have
- Experience with loyalty and referral programs
- French or German proficiency
- E-commerce experience