Why should I tailor my CV to every job application?

Every role has different priorities, requirements, and keywords. Tailoring your CV highlights the experience most relevant to a specific position, helps it perform better in applicant tracking systems (ATS), and makes it easier for recruiters to see why you’re a strong match.

Can I optimize my CV myself without CVZilla?

Absolutely. However, doing it properly can take 20–40 minutes for each application. You need to identify the most relevant experience, select the right keywords and phrases, and present your real achievements in a way that aligns with the role-without exaggerating or inventing anything. Our optimizer helps you do this faster while keeping your CV accurate and authentic.

I found a job on another website. Can I optimize my CV for it?

Yes, you can create an optimized version of your CV for any job from any website. Just paste the job link or description on the Tailor My CV page.

How can I see the company name and the link to the original job posting?

Upgrade to PRO to unlock the company name and access the original job posting.

Product Manager, PLG Platform

·Israel

Not specifiedFull-timeProduct ManagementAdTechCybersecurity

Own the product roadmap and self-serve experience for a digital ad fraud prevention platform. Drive PLG metrics, experimentation, and pricing strategy for an SMB-focused B2B SaaS product.

Responsibilities

Own and drive the product roadmap from ideation to iteration.
Optimize the self-serve funnel: acquisition, conversion, onboarding, retention, and expansion.
Conduct market research, user interviews, and synthesize insights into product decisions.
Define, monitor, and report on key PLG metrics like activation rate, time-to-value, trial conversion, MRR expansion, churn rate, and NPS.
Lead a KPI-based experimentation culture, designing A/B tests and analyzing results.
Set pricing and packaging strategy for self-serve subscription tiers.
Monitor competitive landscape in click fraud prevention, ad verification, and ad-tech.

Requirements

3-6 years of product management experience with a track record of shipping impactful, customer-facing features at a B2B or B2C SaaS company.
2+ years as PM on a self-serve SaaS product with a PLG motion (freemium, free trial, or usage-based).
Deep familiarity with Google Ads and/or Meta Ads, including campaign structure, conversion tracking, pixel setup, and audience targeting.
Experience designing, running, and interpreting A/B tests.
Deep understanding of SMB constraints: budget sensitivity, speed of decision-making, and the value of simplicity.
Strong analytical skills with product analytics tools (e.g., Mixpanel) and SQL basics.
Experience with subscription tier design, trial mechanics, upgrade flows, or usage-based pricing in a self-serve context.

Nice to have

Experience in click fraud prevention, invalid traffic detection, or digital ad verification.
Background in security-adjacent SaaS, bot detection, traffic quality scoring, or ad verification platforms like DoubleVerify or IAS.
Experience owning products with third-party API integrations (ad platforms, CRMs, analytics tools).

Product Manager, PLG Platform

Responsibilities

Requirements

Nice to have

Relevance

Similar jobs

Frequently asked questions