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Monetization Manager
·Israel
On-siteFull-timeProduct ManagementComputer Games
Seeking a Monetization Manager to drive revenue growth and optimize player experience through data-driven campaigns. The role involves planning and executing in-app promotions, analyzing performance, and collaborating with cross-functional teams at a leading mobile gaming company.
Responsibilities
- Develop quarterly, monthly, and weekly promotional plans aligned with the monetization strategy.
- Manage the implementation of promotions, including campaign design and creative creation across all communication channels.
- Oversee the operational launch of campaigns, QA, monitoring results, and analyzing performance to derive optimization insights.
- Leverage product features and marketing tools to drive revenue growth and enhance player experience.
- Continuously generate innovative ideas and optimize game experience and performance in a data-driven manner to meet KPIs.
- Collaborate with creative, operations, game economy, business analytics, and product teams to execute in-game events and promotions.
Requirements
- 2+ years of experience in monetization live-ops or CRM management within a gaming company, or similar role (e.g., Product Marketing, Branding, Growth Manager) in a B2C company.
- Strong English written and verbal communication skills.
- Outstanding creativity, drive, and data orientation.
- Strong sense of responsibility and professionalism.
- Attention to detail with an eye for aesthetics.
- Positive, proactive, curious, independent, and quick to learn.
- Excellent interpersonal skills and ability to work independently or within a team.
- Experience planning in-app campaign calendars.
- Experience working closely with cross-functional teams (Creative, BA, Product, Economy) to execute in-app promotions.