Growth Product Manager
Join a consumer technology company that builds and scales top-performing brands through proprietary technology and data-driven decision making. As a Growth Product Manager, you will own funnel strategy and optimization across product verticals, driving growth through experimentation and cross-functional collaboration.
Responsibilities
- Lead the creation, optimization, and personalization of funnels to achieve growth objectives at scale.
- Understand customer behavior and pain points using data, user research, and experimentation to uncover opportunities.
- Generate hypotheses, design experiments, and run continuous A/B tests, using insights to drive iterative improvements.
- Monitor and analyze key business metrics, translating hands-on data analysis into actionable insights and impactful initiatives.
- Work closely with the Acquisition team to optimize user acquisition strategies and integrate them into growth funnels and product experiences.
- Challenge assumptions and rethink the status quo, pushing for bold, creative approaches to monetization and funnel architecture.
- Collaborate cross-functionally with Product, Data, R&D, Design, Marketing, and Customer Support to align strategies and deliver measurable business impact.
Requirements
- 3+ years of experience as a Monetization Manager, Growth Product Manager, Product Manager, or in CVR optimization for B2C products.
- Hands-on experience in designing, running, and analyzing A/B tests to optimize conversion, engagement, and retention.
- Direct experience in building and optimizing funnels at scale.
- Deep business understanding, enabling identification of growth opportunities and assessment of their impact on company objectives.
- A data-first mindset, with strong analytical skills and the ability to turn insights into decisions.
- Technical orientation: comfortable working with developers and tools like Mixpanel, JSON configs, or similar.
- Familiarity with AI-driven tools for funnel discovery and optimization.
- Creative mindset with a bias for experimentation and rapid iteration.