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Junior Product Marketing Manager
·Germany
HybridFull-timeProduct MarketingAdvertising Services
Join a B2B trade media team as a Junior Product Marketing Manager, responsible for planning and executing marketing campaigns for HR content products. You will coordinate content creation, analyze campaign performance, and identify new market opportunities in a hybrid work environment in Bonn, Germany.
Responsibilities
- Plan and execute marketing campaigns (email, performance marketing, telesales, etc.) for assigned HR content products.
- Develop creative marketing strategies and campaign ideas to reach new customers.
- Coordinate freelance authors, speakers, graphic designers, and experts to create high-quality content.
- Analyze product and campaign performance using modern reporting tools.
- Identify new topics, trends, and product ideas in close collaboration with customers and market insights.
Requirements
- Completed degree in marketing, media, business, communications, or business administration, ideally with initial practical experience.
- Organizational talent, strong communication skills, and ability to work independently.
- Analytical mindset with proficiency in using data to optimize marketing measures.
- No HR knowledge required; passion for strong marketing is essential.
Nice to have
- Initial practical experience in marketing, product management, or B2B environment (e.g., internships or working student positions).
Benefits
- Coaching
- Ergonomic workstations
- Flat hierarchies
- Flexible working hours
- Free choice of operating system (Windows/Mac)
- Lounge area
- Creative freedom
- Health measures
- Good transport links
- Welcoming team atmosphere
- Home office option
- Individual onboarding
- Dog-friendly office
- Internal training academy
- Short decision-making paths
- Employee events
- Employee discounts
- Sports and fitness offerings
- Table tennis table
- Capital-forming benefits
- Additional monthly salary for further education