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Head of Product - Platform Growth
·Germany
On-siteFull-timeProduct ManagementMediaPhotography
Newly created, CEO-facing role to own the product vision and growth of a self-serve webshop at a leading European visual content agency. Lead a small product team, drive SEO-led growth, optimize conversion, and expand internationally while establishing a strong product function across the organization.
Responsibilities
- Own the product vision, strategy, and portfolio prioritization across self-serve growth and enterprise-facing initiatives
- Build the self-serve webshop into a major business line by optimizing user acquisition, engagement, and conversion
- Develop product and pricing concepts to increase transactions and reduce friction, aligned with enterprise sales
- Build a scalable organic growth engine through technical SEO, AI optimization, information architecture, internal linking, and programmatic landing pages
- Drive international expansion including market prioritization, localization strategy, and multi-market rollout
- Lead cross-functional execution across Marketing, Engineering, Data/BI, and Sales
- Set up the product operating model covering discovery, prioritization, roadmap, rituals, stakeholder alignment, and measurement
- Lead and develop a small product team (PM, Designer, Technical SEO Manager) ensuring high quality in discovery, UX, and decision-making
- Create transparency through KPIs and product performance reporting such as conversion funnel, retention, repeat purchase, cycle time, and engagement parameters
- Act as a key sparring partner for C-level on strategic bets, trade-offs, and investment decisions
Requirements
- Senior product leader with experience owning growth for a self-serve digital product or platform such as e-commerce, marketplace, or large catalog
- Proven ability to lead and develop a product team and run core product routines including discovery, prioritization, roadmap, and measurement
- Track record in SEO-led growth at scale covering technical SEO, information architecture, internal linking, and scalable landing pages
- Analytical and KPI-driven with experience improving conversion funnels and ideally repeat purchase or retention
- Strong prioritization and stakeholder management skills across Engineering, Marketing, Sales, and Data/BI
- Business fluent in English and German
Nice to have
- Experience with very large catalogs
- Media or licensing industry experience
Benefits
- Modern workplace in the heart of Berlin
- Public transportation ticket
- Monthly budget for health, learning, travel, or other areas
- Company pension scheme
- Employee discounts platform