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CDP Product Owner
·Germany
On-siteFull-timeProduct ManagementRetail
As the CDP Product Owner, you will define and execute the vision and roadmap for the Customer Data Platform, enabling personalized marketing. You'll bridge business and data teams, prioritize features, ensure data governance, and measure impact. Requires 5+ years in product ownership or marketing technology, CDP tools knowledge, and agile experience.
Responsibilities
- Define and execute the CDP vision and roadmap aligned with business goals.
- Identify opportunities to enhance data collection, profiling, segmentation, and activation.
- Collaborate with cross-functional teams to prioritize features.
- Act as primary liaison between marketing, data science, and vendors.
- Translate business requirements into technical specifications.
- Establish and enforce data governance policies and compliance.
- Lead end-to-end delivery of CDP features in Agile environment.
- Define KPIs and success metrics for CDP performance.
- Conduct audits and analyses for continuous improvement.
Requirements
- 5+ years experience in product ownership, data management, or marketing technology.
- Familiarity with CDP tools (e.g., Hightouch, Salesforce CDP, Segment, Tealium).
- Understanding of data modeling, segmentation, and analytics.
- Experience working in Agile/Scrum environments.
- Strong collaboration and stakeholder management skills.
- Excellent communication skills.
- Analytical and problem-solving mindset.
- Adaptability in fast-paced environments.