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Senior Product Marketing Manager
On-siteFull-timeProduct MarketingFinancial Services
Lead solutions and product marketing for a global payments technology platform. Translate product capabilities, customer insights, and go-to-market strategy into positioning, campaigns, content, launches, and sales enablement that support business growth.
Responsibilities
- Translate go-to-market strategy into actionable marketing plans
- Own the end-to-end go-to-market marketing process
- Develop product positioning based on customer insights, differentiators, and competitive advantages
- Create thought leadership, industry insights, website copy, advertising, landing pages, and marketing collateral
- Build and measure campaigns and product launches
- Develop sales tools, messaging, content, and training materials
- Coordinate cross-functional teams across marketing, sales, and product
- Manage demand generation initiatives, events, and website programs
- Report on project impact and results and recommend new growth initiatives
Requirements
- At least 5 years of experience in technical, product, or vertical marketing
- At least 3 years of experience in the payments industry
- Experience with B2B marketing
- Strong understanding of enterprise customer journeys and buyer personas
- Excellent written, verbal, presentation, organizational, and facilitation skills
- Ability to collaborate with distributed, cross-functional teams and executive stakeholders
- Ability to adapt campaigns based on performance data and sales feedback
Nice to have
- Experience with cross-border payments
- B2B payments marketing experience
- International travel availability