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Senior Product Marketing Manager
Not specifiedFull-timeProduct MarketingAdTechMobile Advertising
Own go-to-market strategy, positioning, and messaging for a mobile advertising and app growth platform. Partner with product, sales, growth, and leadership teams to translate technical capabilities into compelling customer-facing narratives.
Responsibilities
- Develop product positioning, messaging frameworks, and value propositions across mobile user acquisition, retargeting, and CTV
- Lead go-to-market planning for product launches and feature releases
- Create sales decks, one-pagers, case studies, and competitive battlecards
- Drive whitepapers, blog posts, webinars, and industry reports
- Monitor market trends, competitors, customer feedback, pricing, product releases, and market share
- Identify market opportunities and brief sales and leadership teams on competitive developments
- Support events, content programs, case studies, and other marketing initiatives
- Maintain consistent messaging across product, sales, marketing, and leadership touchpoints
Requirements
- 5–7 years of product marketing experience, preferably in ad tech, mobile marketing, martech, or SaaS
- Strong knowledge of mobile app ecosystems, programmatic advertising, user acquisition, retargeting, mobile attribution, and CTV
- Experience at a mobile ad-tech company, DSP, SSP, or app growth platform
- Proven success developing positioning and messaging that improved pipeline, win rates, or sales velocity
- Excellent written and verbal communication skills in Hebrew and English
- Experience creating sales enablement materials and partnering directly with B2B sales teams
- Ability to turn product specifications and performance data into clear customer-facing narratives
- Bachelor’s degree in marketing, business, communications, or a related field
Nice to have
- Experience with HubSpot, Figma, or Canva
- Experience marketing to brand advertisers and performance marketers
Benefits
- High-impact role with direct exposure to senior leadership
- Opportunity to work across mobile advertising, CTV, and AI-driven marketing technology
- Competitive compensation and benefits
- Collaborative international team