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Senior Product Marketing Manager
Not specifiedFull-timeProduct MarketingEnterprise SoftwareTravel Management
Lead product marketing for a business expense management product, connecting customer and market insights with positioning, launches, campaigns, and adoption. Partner across product, marketing, sales, customer success, data, leadership, legal, and external teams.
Responsibilities
- Develop product positioning, messaging, customer promise, and value propositions for finance teams, travel managers, and employees.
- Plan go-to-market programs, campaigns, feature introductions, target audiences, and cross-functional execution.
- Conduct customer interviews, competitive research, win/loss analysis, and market listening; turn findings into recommendations.
- Bring customer needs, objections, and opportunities into product and leadership decisions.
- Shape messaging across web, lifecycle, in-product experiences, campaigns, and sales conversations; use research and performance signals to improve it.
- Create sales and customer success playbooks, talk tracks, competitive guidance, and collateral.
- Develop customer proof points, references, and partner programs with customer marketing and ecosystem teams.
- Work with product, legal, marketing, and external partners to keep claims accurate and appropriate.
Requirements
- At least 5 years of product marketing experience, including positioning, launches, and growth work for B2B SaaS or technology products.
- Excellent English writing, storytelling, copywriting, and verbal communication skills.
- Strong presentation skills and ability to create narrative-driven materials for customers, executives, and cross-functional teams.
- Experience translating complex products and workflows into differentiated customer stories and measurable marketing outcomes.
- Understanding of finance workflows such as expense policies, receipt capture, approvals, reimbursements, reconciliation, and accounting-system connections.
- Comfort with qualitative and quantitative research, funnel metrics, experimentation, and market signals.
- Ability to influence senior stakeholders and deliver through complex cross-functional work.
- Strong customer advocacy skills, including identifying customer motivations and objections and turning insights into recommendations.
Nice to have
- Experience in expense or spend management, corporate cards, accounting or ERP software, business travel, fintech, or adjacent categories.
- Experience applying product-led growth practices, including onboarding, in-product education, lifecycle messaging, and usage insights.
- Practical fluency with AI tools for research and content workflows.