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Senior Product Marketing Manager
Not specifiedFull-timeProduct MarketingCybersecurityEnterprise Software
Lead product marketing for a B2B cybersecurity SaaS platform that unifies network-edge security capabilities. Own the positioning, category narrative, launches, sales enablement, and customer-facing proof used by enterprise security buyers.
Responsibilities
- Own positioning and messaging for the network-edge security solution.
- Develop the competitive, category, and market narrative, including differentiation from point security tools.
- Partner with Product and R&D on product naming, positioning, launch assets, and go-to-market execution.
- Create sales enablement materials including battlecards, objection-handling content, discovery guides, and demo narratives.
- Develop customer proof through case studies, ROI narratives, testimonials, and reference stories.
- Interview customers and prospects, monitor competitors, and turn market insight into company decisions.
- Shape website messaging, category content, and analyst and press narratives.
Requirements
- 5+ years of product marketing experience in a B2B SaaS company.
- Professional experience marketing cybersecurity products such as WAF, CDN, cloud security, or AppSec solutions.
- Strong ability to translate technically complex products into clear buyer-facing messaging.
- Experience with positioning, messaging, product launches, campaign execution, and sales or channel enablement.
- Sharp writing skills and the ability to build a product marketing function from the ground up.
- Credibility communicating with CISOs, application security leaders, and security engineering teams.