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Senior Brand Marketing Manager
Not specifiedFull-timeBrand ManagementCybersecurity
Own brand strategy and execution, strengthening messaging and presence across consumer, talent, enterprise, and investor audiences for a consumer cybersecurity company.
Responsibilities
- Develop and maintain messaging hierarchies and narrative frameworks for multiple audiences.
- Source, brief, and manage creative, research, and production vendors.
- Manage timelines, budgets, and cross-functional handoffs for brand initiatives.
- Lead or support brand research, message testing, and competitive and category analysis.
- Work with security researchers and the Labs team to turn insights into engaging content and narratives.
- Support organic social presence and distribution, and coordinate with PR firms to share research and security trends with media.
- Manage website content and oversee blog production with an external agency.
- Partner with security, product, design, and creative teams to deliver campaigns and stories.
- Use AI tools to speed up content creation and workflow automation while maintaining quality.
- Track channel performance and use insights to improve positioning and brand strength.
Requirements
- At least 5 years of brand marketing experience, including ownership of messaging, positioning, or brand initiatives.
- Experience across market research, messaging development, vendor or agency management, and project delivery.
- Able to balance strategic work with hands-on execution and manage external partners.
- Fluency in social platforms and understanding of how content works across different channels.
- Comfort working with PR teams to prepare insights and data for media.
- Curiosity, adaptability, and comfort working with ownership and limited red tape.
Nice to have
- Experience guiding social media and public relations work.
- Familiarity with AI tools for content production and workflow automation.