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Brand Manager

Alpa Cosmetics Group·Herzliya, Israel·heen
On-siteFull-timeBrand ManagementRetailCosmetics

A full-time, office-based Brand Manager role in Herzliya, responsible for developing international brands in the Israeli fashion, retail, and beauty markets.

Responsibilities

  • Develop brands in the Israeli market and adapt marketing strategy to retail.
  • Build annual work plans, budgets, and marketing activities.
  • Manage brand presentation at points of sale and across marketing channels.
  • Work with international suppliers and brands, retail chains, and local business customers.
  • Plan and execute campaigns, launches, promotions, and commercial activities.
  • Conduct market research, analyze trends, and identify growth opportunities.
  • Track and analyze sales, profitability, and brand performance.
  • Prepare reports, analyze data, and create presentations for management and business partners.

Requirements

  • Relevant bachelor's degree.
  • Two or more years of brand management or marketing experience in fashion, retail, or a related company.
  • Very high-level English.
  • Full proficiency in Microsoft Office, especially Excel and PowerPoint.
  • Strong analytical and commercial abilities and business understanding.
  • Ability to manage multiple stakeholders in a dynamic environment.

Nice to have

  • Experience working with retail chains and points of sale.
  • Experience working with international brands.

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