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Brand Manager
On-siteFull-timeBrand ManagementConsumer GoodsCannabis
Manage assigned brands in the Israeli market, translating brand strategy into product launches, marketing campaigns, retail activations, and commercial plans. The role is based at Kibbutz Gan Shmuel near Hadera and works closely with sales, trade marketing, R&D, operations, regulatory teams, and外部ag
Responsibilities
- Own commercialization projects for new product launches from inception through launch
- Coordinate vendors, equipment, packaging, pricing inputs, launch plans, and post-launch tracking
- Develop integrated launch campaigns, point-of-sale materials, online resources, promotions, and activations
- Partner with sales and retail partners on customer presentations, sell-in materials, and commercial programs
- Coordinate cross-functional execution with R&D, supply chain, finance, quality assurance, operations, design, regulatory teams, and agencies
- Build vendor relationships and manage external agency collaboration
- Prepare revenue projections, forecasts, and consumption reports using point-of-sale data
- Track and report advertising and promotion budgets
- Contribute to annual brand plans and identify growth opportunities through consumer, market, and sell-out insights
Requirements
- Bachelor’s degree, preferably in business, marketing, or a related field
- At least 3 years of relevant brand or marketing experience
- Exposure to new product commercialization and launch processes
- Experience with digital marketing tools and techniques
- Ability to analyze consumer research, syndicated data, trends, and point-of-sale data
- Familiarity with distribution channels and media marketing campaigns
- Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook
- Ability to interpret financial indicators and track budgets
- Familiarity with product pricing, packaging, and brand positioning
- Strong project management, organization, communication, and stakeholder-management skills
Nice to have
- Consumer goods experience
- Advanced degree
- B2B and B2C marketing experience