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Brand Manager
Not specifiedFull-timeBrand ManagementEyewear and Optical Products
Support assigned brands’ performance by coordinating local marketing and trade marketing activities, analyzing results, and working with sales and other partners.
Responsibilities
- Track brand, product, and collection performance, budgets, profitability, and market trends; recommend improvements.
- Coordinate sell-out, trade marketing, point-of-sale, campaign, and consumer activation activities.
- Prepare marketing materials, communications, presentations, reports, and brand review materials.
- Support sales with brand storytelling, training materials, and imagery.
- Coordinate trade marketing materials, logistics, installation, store visits, and execution checks.
- Monitor promotional effectiveness and align trade marketing initiatives with sales activity.
- Prepare training communications and support training events and field initiatives.
- Provide materials to the public relations agency, including media briefs, visuals, and videos.
Requirements
- Fluent in Hebrew and English
- Strong analytical and organizational skills
- Able to manage multiple projects in a fast-paced environment
- Team-oriented, with good communication and interpersonal skills
- Proficient in Microsoft Office, Excel, PowerPoint, and design tools such as Canva