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Creative Marketing Lead

PointFive·Tel Aviv, Israel·en
Not specifiedFull-timeBrand ManagementEnterprise Software

Own hands-on creative campaigns that build awareness, audience, and category authority for an enterprise software company focused on cloud and AI cost efficiency. Develop ideas, create them, distribute them, and test what resonates.

Responsibilities

  • Create and launch campaigns, games, competitions, tools, videos, and interactive experiences designed to be shared
  • Turn company research into memorable stories for engineers, executives, and the press
  • Develop campaigns that feature customers, practitioners, and partners as advocates
  • Encourage employees, customers, and community members to share company work
  • Build a distinctive brand voice across LinkedIn, Reddit, communities, and events
  • Develop creative themes for conferences and events in collaboration with field marketing
  • Run frequent experiments, assess results, and adapt or discontinue ideas

Requirements

  • Experience building an audience, following, community, newsletter, meetup, or side project from the ground up
  • Examples of work that people chose to share
  • Strong writing skills and a deliberate sense of humor
  • Ability to make technical or enterprise topics interesting to technical buyers
  • Hands-on execution experience rather than only agency briefing or management
  • Comfort with rapid experimentation and public failures

Nice to have

  • Ability to code or use AI-assisted coding to build landing pages, leaderboards, or small tools
  • Experience at an early-stage company during a breakout period
  • Knowledge of cloud, FinOps, developer tools, or AI infrastructure
  • Portfolio that includes experiments that did not succeed

Benefits

  • Direct access to founders and leadership
  • Room to ship work without layers of approval
  • Budget for ideas that earn it
  • Credit for the work

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