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Brand Manager
On-siteFull-timeBrand ManagementFood and BeverageConsumer Packaged Goods
Lead strategic brand development and market growth for a consumer food portfolio in Israel. The role covers positioning, innovation, media, packaging, research, budgeting, and cross-functional marketing projects.
Responsibilities
- Define brand strategy, targets, sales mix, budgets, and marketing contributions.
- Prepare strategic plans covering volumes, P&L, and activity plans.
- Manage advertising, promotion, research, and market-analysis costs.
- Develop brand positioning and evaluate pricing and product mix.
- Create new product development and innovation strategies.
- Develop advertising strategies and manage creative agencies.
- Plan and monitor conventional and digital media activities.
- Supervise packaging, labeling, and other marketing material development.
- Analyze test results and KPIs, recommending corrective actions.
- Support strategic and operational improvement projects from brief through follow-up.
Requirements
- Bachelor’s degree in Economics or Marketing.
- 3–5 years of marketing experience.
- Expertise in FMCG and brand marketing, especially strategic marketing.
- Understanding of different markets and cultures.
- Advanced proficiency with Excel and PowerPoint.
- Fluent English and proficient Hebrew.
Nice to have
- Familiarity with SAP architecture.
Benefits
- Employee benefits are offered.