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Monetization Manager

Playtika·Israel·en
Not specifiedFull-timeEconomy & Balancegaming

A global mobile games company is seeking a Monetization Manager to develop player-focused monetization strategies, promotional plans, and data-driven initiatives that improve retention and revenue.

Responsibilities

  • Segment players across the game portfolio based on motivations and behaviors
  • Develop quarterly and monthly monetization plans using product features, marketing tools, and innovative initiatives
  • Create and execute monetization strategies aligned with retention and revenue targets
  • Plan and manage daily promotional campaigns, including design, creative development, channel communications, operational launch, and launch quality assurance
  • Monitor campaign performance, analyze results, and adapt campaigns accordingly
  • Collaborate with creative, operations, product, and business analytics teams

Requirements

  • At least 2 years of experience in monetization, business or economics, data analytics, pricing, e-commerce, or another data-driven commercial role
  • Strong analytical and quantitative skills, including the ability to turn data into actionable business recommendations
  • Strong understanding of revenue drivers, pricing, customer behavior, and return on investment
  • Advanced Excel skills
  • Hands-on experience using AI tools for analysis, research, ideation, automation, or productivity

Nice to have

  • Experience with SQL, Tableau, Vertica, or similar business intelligence tools
  • Experience in gaming, mobile applications, or digital consumer products
  • Personal gaming experience

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