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Senior Category Growth Manager
·Germany
HybridFull-timeCategory ManagementPersonal Care Product Manufacturing
Lead category growth for leading beauty brands in DACH. Develop and implement pricing, promotion, product assortment, and trade marketing strategies. Analyze shopper, customer, and market data to drive above-market growth. Manage P&L, ROI, and budgets. Partner with key account managers and cross-functional teams.
Responsibilities
- Develop and own category growth strategy (price, promotion, presence) based on shopper and market insights
- Create business plans and category marketing strategies, including conceptual selling and 4P initiatives
- Define pricing, trade margins, and core product assortments
- Lead go-to-market strategies for new products and channels in DACH
- Develop and execute innovative launch and secondary placement concepts for retail and e-retail
- Track and analyze sell-in/sell-out performance, P&L, and ROI of category initiatives
- Manage in-store promotion, tester, and sample budgets with a focus on brand profitability
- Collaborate cross-functionally with Sales, Marketing, Finance, Supply Chain, and Trade Marketing
- Support Key Account Managers in strategic planning and trade arguments
Requirements
- Bachelor’s or master’s degree in business, marketing, or sales
- Significant professional experience in product management, key account management, or trade marketing within international consumer goods
- Fluency in German and English (written and spoken)
- Proficiency in MS Office
- Knowledge of IRI, Nielsen, or GfK data and SAP
- Experience in the beauty/personal care industry
- Familiarity with retail structures in DACH
- Strong analytical and numerical skills
- Negotiation and trade argumentation skills
- Entrepreneurial mindset and ability to work independently
- Proven leadership and team management experience (leading ~3 employees)
- Excellent communication, presentation, and interpersonal skills
- Customer and service orientation
Benefits
- Up to 50% remote work and flexible working hours
- Modern workplace design and free company parking
- Centrally located with good public transport connections
- International working environment with flat hierarchies
- Positive, diverse team culture and exciting projects