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User Acquisition Manager
RemoteNot specifiedPerformance MarketingMobile Gaming
A mobile game developer and publisher is hiring a remote User Acquisition Manager to run and optimize paid campaigns for its mobile puzzle games.
Responsibilities
- Manage campaign operations, calculate funnels, and set up campaigns
- Analyze advertising campaign effectiveness
Requirements
- At least 3 years of mobile gaming user acquisition experience
- Proven ability to optimize and scale campaigns for D0, D7, and D30 ROAS
- Experience managing profitable paid traffic
- Strong understanding of ARPU, retention, LTV, eCPM, and CPI dynamics
- Hands-on experience with AppLovin, Unity, Google Ads, Meta, and Mintegral
- Experience running and scaling creatives through systematic testing
Nice to have
- Experience with ad-monetized word or puzzle games
- Experience with projects with long lifetime value and 180+ day payback periods
- Soft-launch performance validation experience
- Experience testing and scaling emerging ad networks
Benefits
- 18 compensated business days off
- Eight paid personal days per year, with one additional day added annually
- Flexible public holiday policy
- 100% sick leave compensation
- Payment for wear and tear when using a personal computer