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Performance Marketing Manager
Not specifiedFull-timePerformance Marketing
Own digital participant acquisition for two Israeli data-collection sites, building a unified brand and funnel and targeting more than 1,000 new leads each month. This full-time, hands-on role works with data operations and site teams.
Responsibilities
- Plan participant acquisition around site needs, participant profiles, volumes, and timelines.
- Launch and optimize Meta and TikTok campaigns, including audiences, creative testing, and budgets.
- Manage organic Instagram, Facebook, and TikTok content, including posts, Reels, Stories, and short-form video.
- Build and manage landing pages, registration forms, tracking, and lead flows using no-code tools.
- Monitor lead quality, attendance, and conversion by channel, using results to improve campaigns.
- Plan and run segmented email campaigns in Hebrew and English.
- Develop and manage a participant referral program.
- Coordinate recruitment with site teams to match study needs and timelines.
- Manage freelancers and external suppliers as needed.
- Use AI tools for content, ideation, editing, and analysis.
- Ensure marketing materials meet relevant research, privacy, and ethics requirements.
Requirements
- 2–4 years of hands-on experience in digital marketing, social media, growth, or lead generation.
- Practical experience with Meta Ads Manager and TikTok Ads.
- Strong content creation skills, including short-form video.
- Experience with email campaigns and digital funnels.
- Excellent written Hebrew and English.
- Comfort working with campaign metrics, tracking, and basic reporting.
- Practical everyday use of AI tools.
- Able to work independently, stay organized, manage priorities, and collaborate across teams.
Nice to have
- Experience managing online communities.
- Experience with Google Ads, landing-page builders, or CRM systems.
- Background in research, healthcare, or another regulated environment.
- Experience with participant recruitment or performance marketing.