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Senior User Acquisition Manager
RemoteFull-timePerformance MarketingMobile Games
Own and scale paid user acquisition across Meta and TikTok for mobile puzzle games monetized primarily through in-app advertising. This is a fully remote role open worldwide.
Responsibilities
- Plan, launch, optimize, and scale paid social campaigns across Meta and TikTok
- Manage budget allocation, bidding strategy, targeting, and geographic expansion
- Test campaign structures, optimization events, and audiences to identify scalable growth opportunities
- Create and manage the creative testing roadmap with designers and creative producers
- Turn campaign insights, player motivations, and competitor research into creative hypotheses and briefs
- Test platform-specific hooks, concepts, and formats and provide actionable feedback to creative teams
- Monitor creative fatigue and coordinate new concepts and iterations
- Analyze acquisition performance and post-install cohorts across iOS and Android
- Connect CPI and CAC with retention, ad revenue, LTV, ROAS, and payback
- Use attribution data, internal reporting, and revenue forecasts to evaluate profitability
- Investigate performance changes and define corrective actions
- Communicate results, learnings, and next steps to stakeholders
Requirements
- At least 3 years of hands-on mobile user acquisition experience in gaming
- Proven experience managing and scaling campaigns on Meta Ads and TikTok Ads
- Experience directly managing at least $100,000 in monthly advertising spend while meeting profitability targets
- Strong understanding of in-app advertising monetization and the relationship between retention, ad revenue, LTV, and acquisition economics
- Strong analytical skills, including cohort analysis and practical experience with ROAS, LTV, and payback modeling
- Experience with mobile attribution platforms and iOS measurement limitations
- English proficiency at B1 level or above, with confidence in written communication and calls with platform partners
- Ability to independently prioritize tests, manage budgets, and own campaign decisions
Nice to have
- Experience with Snapchat Ads and Google Ads
- Experience promoting puzzle, casual, or hybrid-casual games
- Experience with user acquisition reporting automation, BI tools, or creative analytics platforms
Benefits
- Competitive compensation package
- Work remotely from anywhere in the world
- Health insurance
- Continuous professional development and career growth opportunities