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User Acquisition Lead
RemoteNot specifiedPerformance MarketingMobile Gaming
Lead the user acquisition function for a portfolio of mobile games, combining hands-on campaign ownership with team leadership. This fully remote role offers autonomy to shape strategy, improve processes, and drive profitable growth.
Responsibilities
- Own end-to-end user acquisition strategy across the mobile game portfolio
- Lead paid acquisition across AppLovin, Unity, Meta, Google Ads, Apple Search Ads, DSPs, and other relevant networks
- Allocate budgets and scale campaigns across channels and game titles against ROAS and profitability targets
- Manage campaign performance hands-on, including user acquisition for selected titles
- Analyze cohort performance, attribution, creative results, and monetization signals to guide optimization and scaling
- Develop user acquisition reporting, processes, and automation
- Identify growth opportunities across channels, networks, and acquisition models
- Develop rewarded and non-rewarded acquisition approaches
- Lead, mentor, and develop the existing user acquisition team
- Partner with Creative on ideation, testing, performance analysis, and iteration
- Use acquisition insights to guide creative concepts and variations
- Collaborate with Product, Data, Creative, and leadership on growth strategy and business priorities
- Present performance insights and recommendations to senior leadership
- Monitor market trends, competitors, platform changes, and emerging acquisition opportunities
Requirements
- At least 4 years of hands-on user acquisition experience, ideally in mobile gaming
- Experience scaling mobile games or apps with measurable performance results
- Practical knowledge of major mobile advertising networks; strong AppLovin and/or Unity experience is particularly important
- Strong understanding of ROAS, LTV, retention, cohort analysis, attribution, and profitability
- Ability to analyze data independently and turn insights into business decisions
- Comfort working with raw data, reporting tools, MMP data, and AI-assisted analytics
- Professional working proficiency in English
- Strong communication and cross-functional collaboration skills
- Ability to work autonomously in a small, fast-moving remote organization
Nice to have
- Experience with rewarded or incentivized traffic
- Strong experience with creative-driven user acquisition
- Experience building or improving reporting and automation
- Experience at a smaller or mid-sized gaming company with broad ownership
- Experience launching and scaling new game titles
- Experience with IAP or hybrid monetization
Benefits
- Competitive compensation
- Fully remote work with flexible hours and no time tracking
- Unlimited PTO, based on performance and responsible planning
- High autonomy and ownership of the user acquisition function
- Opportunity to lead and develop an existing team
- Direct impact on product and company growth
- Collaboration with Product, Creative, Data, and senior leadership
- Opportunities to attend relevant gaming and industry conferences