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Performance Marketing Specialist
Not specifiedFull-timePerformance MarketingEnterprise SoftwareFinTech
Own paid customer acquisition and help build a predictable system for generating high-quality B2B leads. Manage campaigns, test growth hypotheses, analyze funnels, and improve marketing-to-sales performance.
Responsibilities
- Plan, launch, and optimize paid advertising campaigns.
- Manage budgets, improve advertising ROI, and scale successful campaigns.
- Identify and discontinue underperforming campaigns and acquisition channels.
- Test Google, LinkedIn, Meta, Bing, X, Telegram, and other advertising platforms.
- Formulate and test marketing hypotheses through A/B testing of creatives, landing pages, and audiences.
- Improve cost per lead, conversion rates, and funnel quality.
- Analyze campaign performance and funnel effectiveness using HubSpot and marketing analytics.
- Set up reporting and use data to guide acquisition decisions.
- Use data enrichment tools such as Apollo and Clay.
- Pass qualified leads to sales and collaborate on improving marketing and sales funnels.
- Develop ideas for demand generation and pipeline growth.
Requirements
- At least 3 years of experience in performance marketing, growth marketing, or paid acquisition.
- Experience in B2B SaaS, FinTech, AI, or technology companies.
- Hands-on experience managing advertising budgets.
- Strong proficiency with Google Ads and LinkedIn Ads; experience with Meta Ads and other paid channels.
- Understanding of the full customer journey from click to deal.
- Experience with HubSpot or a similar CRM.
- Experience with Apollo, Clay, or comparable data sourcing and enrichment tools.
- Strong analytical skills and a data-driven approach.
- Upper-intermediate English proficiency (B2+) or higher.
Nice to have
- Experience with long B2B sales cycles.
- Understanding of account-based marketing (ABM).
- Experience using AI tools such as ChatGPT, Claude, or Gemini for marketing automation.
- Experience setting up marketing automation.
- Knowledge of SQL, Looker Studio, GA4, or other business intelligence tools.