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Marketing Automation Specialist
HybridProjectPerformance Marketing
A leading organization is seeking a Marketing Automation Specialist for a varied, temporary assignment of approximately seven months. The hybrid role involves customer journeys, campaigns, audience segmentation, performance analysis, reporting, and collaboration with marketing, product, analytics,
Responsibilities
- Build and manage target audiences and audience segments according to business and marketing objectives
- Set up, measure, and optimize customer journeys and marketing campaigns
- Analyze campaign and customer journey performance
- Produce measurements, reports, and presentations
- Collaborate with product and marketing managers and analytics and BI teams
Requirements
- Strong Excel skills
- Analytical and business-oriented thinking
- Technological aptitude
- Ability to work independently and manage tasks
- Ability to collaborate with multiple stakeholders
Nice to have
- Experience with Salesforce Marketing Cloud
- SQL knowledge
- Familiarity with Business Objects