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Marketing Lead
HybridNot specifiedPerformance MarketingVideo Games
Lead marketing for a mobile game and a VR game, setting launch strategy and coordinating a team and external partners. The role covers positioning, paid user acquisition, creative production, PR, and performance measurement. Office, hybrid, and remote work are offered, with relocation assistance.
Responsibilities
- Set positioning, target audiences, priority markets, and promotion channels; build a phased marketing plan through global launch
- Assign and review work for two junior team members, coach them, and manage delivery
- Select and oversee external creative production, user acquisition, and PR partners; review agreements with partners and bloggers
- Brief, coordinate, and approve marketing assets, including short-form videos, trailers, and gameplay footage
- Plan and launch paid user acquisition with the UA team, test creatives, and monitor CPI, ROAS, and payback
- Set the PR strategy, work with press and events, and pursue App Store featuring
- Oversee Steam marketing for the VR game, including its store page, festivals, and wishlists
Requirements
- At least 3 years of mobile game marketing experience, including at least 1 year in a lead role
- Successful launch case studies with measurable results
- Ability to set priorities, build processes, mentor junior staff, and manage timelines and budgets
- Experience with analytics services and marketing and product metrics, including App Store ASO and Steam
- Familiarity with Firebase or Google Analytics and AppMagic or Sensor Tower; ability to calculate CPI, LTV, and payback and make data-based decisions
- Understanding of content and promotion on TikTok, Instagram, YouTube, Discord, and Reddit
- English proficiency at B2 level or higher
Nice to have
- Experience marketing music or rhythm games and knowledge of music trends
- Experience marketing games on Steam
- Understanding of game design and retention metrics
- Basic video editing or graphic design skills for preparing references
- Experience with the US market
Benefits
- Flexible schedule
- Paid vacation and sick leave
- Office, hybrid, or remote work
- Relocation assistance