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Director of E-commerce Growth
Not specifiedFull-timePerformance MarketingJewelryFashion
Own the e-commerce customer journey from first click through purchase, improving conversion, order value, revenue and profitability. This hands-on leadership role manages a small team and collaborates with marketing, creative, merchandising, design, data and technology teams.
Responsibilities
- Own the click-to-purchase funnel and overall site performance, including landing pages, product discovery, product pages, personalization, cart and checkout.
- Analyze funnels and customer behavior to identify friction and growth opportunities.
- Plan and run experiments across pages, navigation, messaging, pricing, promotions and checkout.
- Manage pricing, promotions, bundles, upsells and cross-sells while balancing growth and profitability.
- Lead on-site merchandising, product discovery and personalization.
- Improve the shopping experience and UX/UI.
- Work with designers, developers and data teams to move ideas from hypothesis to production.
- Use AI to accelerate analysis, research, ideation, experimentation and execution.
- Lead and develop a small team while maintaining hands-on ownership.
Requirements
- At least 5 years of relevant experience in e-commerce, product growth, conversion rate optimization or digital product.
- Significant experience owning high-volume B2C e-commerce funnels.
- Proven results improving conversion, average order value, revenue and profitability.
- Extensive hands-on experience with A/B testing and experimentation.
- Experience leading and developing a small team while remaining hands-on.
- Strong analytical skills and ability to work independently with funnel and customer data.
- Understanding of e-commerce, customer psychology, UX, pricing, promotions and unit economics.
- Hands-on use of AI tools to improve productivity and business outcomes.
- High-level English.
Nice to have
- Experience in a paid-acquisition-driven business.