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Marketing Manager
On-siteFull-timePerformance MarketingFinTech
A fintech company is seeking a hands-on Marketing Manager to drive customer acquisition and growth across digital channels and international markets. This individual-contributor role owns day-to-day execution and works closely with leadership, sales, and product teams. The position is full-time and
Responsibilities
- Plan, launch, and optimize digital campaigns to drive customer acquisition and growth
- Create marketing content, messaging, visuals, and short-form videos, using AI tools where appropriate
- Maintain an active presence across relevant social and digital platforms
- Turn product launches, customer stories, events, and company milestones into marketing activities
- Execute paid and organic initiatives, including creative development, campaign setup, tracking, and optimization
- Build landing pages, email campaigns, workflows, and automated processes
- Test channels, formats, tools, and growth tactics
- Analyze acquisition and conversion metrics and use findings to improve performance
- Coordinate with leadership and cross-functional teams while owning daily execution
Requirements
- Hands-on marketing experience in B2B SaaS or technology companies
- Demonstrated success in customer acquisition and measurable business growth
- Experience planning and executing campaigns for international markets
- Ability to independently create, launch, manage, and optimize digital campaigns
- Ability to create marketing content, messaging, visuals, and other creative assets
- Practical experience using AI tools and automation for content creation and workflow improvement
- Experience with paid and organic digital marketing channels
- Strong analytical skills, including tracking KPIs and optimizing campaign performance
- Excellent written and spoken English
- Proactive, resourceful, and able to work independently and take ownership
Nice to have
- Experience in fintech, financial services, or AI-driven products
- Experience building marketing activities from scratch in an early-stage startup or lean environment
- Experience with marketing automation platforms, CRM systems, and landing page creation
- Experience in social media growth, organic content distribution, communities, or creator collaborations
Benefits
- Visible impact across a growing company
- Direct collaboration with decision-makers
- Ownership of marketing execution