E
Senior User Acquisition Manager
RemoteFull-timePerformance MarketingVideo Games
A video game developer is seeking a Senior User Acquisition Manager to lead and scale mobile game advertising campaigns across major ad networks and rewarded traffic channels.
Responsibilities
- Launch, manage, and scale user acquisition campaigns across multiple advertising networks
- Own campaign performance across in-app purchase, advertising, and hybrid monetization models
- Manage and optimize large advertising budgets for efficiency, scalability, and risk control
- Optimize campaigns against CPI, ROAS, LTV, retention, and payback targets
- Analyze datasets to identify scaling opportunities, inefficiencies, and creative fatigue
- Make budget allocation and scaling decisions using data, forecasts, and risk assessment
- Use AI and automation tools for analysis, forecasting, reporting, and optimization
- Work with attribution and analytics tools
- Coordinate with advertising network account managers and external partners
Requirements
- At least 3 years of hands-on user acquisition experience in mobile games
- Experience managing and scaling large advertising budgets
- Proven ability to scale campaigns across social, rewarded, and other user acquisition networks
- Practical experience with Unity, Mintegral, TikTok, Meta, and DSP or rewarded networks
- Experience with hybrid monetization models combining in-app purchases and advertising
- Strong understanding of user acquisition KPIs and campaign optimization
- Knowledge of attribution systems, including MMPs, SKAN, and probabilistic attribution
- Strong analytical skills and confidence working with large datasets
- Experience using AI tools for analysis, reporting, forecasting, or decision support
- Good command of Latvian and English for documentation and communication
Nice to have
- Experience with automation, scripts, or internal user acquisition tools
- Experience scaling campaigns to very high spending levels
- Strong understanding of creative structures, placements, and advertising algorithm behavior
- Experience with idle or arcade games
Benefits
- Full-time schedule, 09:00–18:00
- Remote, hybrid, or office work options
- Salary of €1,800–€4,000 gross, depending on experience
- Opportunity to contribute to a new mobile game with a global audience
- Friendly working environment